Angler Lighting is a conceptual LED nightlight company I developed to showcase my ability to take an idea from inception to a fully realized brand. Angler Lighting highlights a balance of innovation, strategy, and storytelling, making this a project I’m particularly proud to present.

The name "Angler Lighting" draws from the captivating anglerfish, often referred to as the "nightlight of the deep sea" due to its glowing lure. I chose the female anglerfish as the model for the product, focusing on its iconic light-emitting lure. This decision gave the product a distinct look and narrative that not only stands out from competitors but captures the audience's attention.

My goal was to create a nightlight that felt timeless and environmentally conscious. I achieved this through a minimal product design aesthetic that used eco-friendly materials to also reflect the brand's commitment to ocean sustainability. The deliverables to complement the product consisted of a complete brand identity, packaging, website, and an immersive tradeshow booth experience.