Joining the Boochcraft team in 2019, I was tasked with developing marketing materials and crafting customer experiences that reflected the brand’s bold energy and commitment to sustainability.

We started by redefining the meaning of “craft” in Boochcraft, not just a beverage handcrafted by flavor makers and brewers but a brand dedicated to resourcefulness. This ethos extended to marketing, where we prioritized in-house production, recycled materials, and local suppliers to create sustainable, impactful assets.

My role focused on enhancing Boochcraft’s presence at farmers’ markets and events by designing a fleet of wrapped delivery vehicles, creating branded apparel, and contributing to interactive brand activations, including magnet walls and custom-built instruments. I gained valuable hands-on experience learning from the talented professionals on the team.